Packaging
I’ve worked on a number of packaging jobs over the years and I always enjoy the challenge. Whether it’s working within the constraints of a specific printing process, having to crowbar War & Peace onto the back of pack or apply a corporate style when no guidelines exist, there are always a number of obstacles to overcome. Being able to create polished visuals is a real bonus when it comes to presenting packaging concepts. Finished CGIs can often replace product photography altogether and are far more flexible.
