From tone of voice, colour palette, fonts, photographic style, logo (the list goes on) there’s always plenty to consider when creating a brand’s identity. I like to think I create identities that reflect the product, sit within a current corporate style when required, and have impact.
Being a multi-disciplined designer means I’m used to communicating brands through a mix of channels. This holistic approach means I have a better understanding of how an identity will have to be applied in the real world and what will give the best, consistent look.
Mattel: Creation of ad guidelines to improve individual brand consistency.