Mattel: Creation of ad guidelines to improve individual brand consistency.
Brand Identity
From tone of voice, colour palette, fonts, photographic style, logo (the list goes on) there’s always plenty to consider when creating a brand’s identity. I like to think I create identities that reflect the product, sit within a current corporate style when required, and have impact. Being a multi-disciplined designer means I’m used to communicating brands through a mix of channels. This holistic approach means I have a better understanding of how an identity will have to be applied in the real world and what will give the best, consistent look.